The 2024 trends and needs for the food and bakery industry are diverse and can be found on both the consumer and manufacturer side. Can you meet prevailing and future consumer trends and demands under recent challenges regarding production efficiency, production space and staff shortages? Not only in the context of a healthier lifestyle, but also because of various illnesses, people feel the need for a healthier diet. The reduction of salt, fat and sugar in baked goods as well as the use of whole meal flours and seeds support this. Protein enriched snacks and food tend to become a standard accompanying the today’s fitness driven way of life. Sustainability and naturalness will become more and more key factors in the choice of food and baked goods. But nevertheless, there’s a growing appreciation for premium products that offer an exquisite taste, freshness and a good tactile experience.